WI: Luigi as Nintendo's mascot

We all know that Mario is Nintendo's mascot, and he's front and center in the Mario series, with his brother Luigi serving as a deuteragonist. But what if, instead of making Mario the star of the series, they gave the starring role to his brother Luigi, with Mario being subordinate to Luigi instead of the other way around? And what if, instead of Mario, Luigi was Nintendo's mascot?

In this timeline, Nintendo makes Luigi the star of their most famous franchise, the series is called Super Luigi Bros., and Mario takes Luigi's role in the OTL. Luigi is now Nintendo's mascot instead of Mario. Luigi is the one saving Peach from constant kidnappings by Bowser, and Peach is Luigi's girlfriend instead of Mario's. Their personalities otherwise remain the same. What do you think the series' impact on gaming and pop culture would be?
 
You'll have to drastically alter Luigi's personality in order to achieve that. Also... Super Luigi Brothers just doesn't roll off the tongue as nicely.
 
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